12 June 2007


I'm thinking of starting a new project to publicise my writing - get a bit of a face and name on the internet for my writing. It's going to involve examples of good and bad web copy - of which there are plenty.

I've just stumbled on this little gem, about how membership of an organisation might be able to help people:

By keeping a finger on the pulse so you can keep both hands on the wheel.
Erm... what? Not only is that pretty meaningless - and as such there's no purpose to it at all (there's a far better explanation of why to join further down the page), it's mixing metaphors fairly, too. The issue of whose finger is actually on the pulse is the most interesting - does the organisation keep a finger on the pulse? How does that help? Do they keep telling you how you are all the time, or only tell you when you're dead?

Point to note, #1: put the content at the top of the page. Leave the bizarre marketing speak for the bottom - if at all.

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